Guerrilla Communications

“Guerrilla communications” calls for communications specialists to “infiltrate” corporate divisions to sensitize policy-makers on an ongoing basis to the potential communications implications of any given decision. Communications specialists often face greater challenges dealing with their own corporate colleagues than with difficult audiences or media. Most organizations currently relegate communications to the sidelines, incorporating communicators into […]

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Networking the Organization

There is an old story about an architect who designs a university but leaves out the footpaths between the various buildings. When questioned by management, he wisely advises them to wait for a few months – the users themselves will define where the paths should go. In today’s corporate world, the same principle applies. Most […]

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EFFECTIVE MESSAGING

To reach an audience and grab their attention, it is important to have two or three key messages ready for any speech or interview. Messages, replies to media questions or speech materials must be short and to the point. This calls for practice in developing and delivering messages. A message is a sentence that contains […]

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MADIBA

Nelson Mandela – Madiba – has left us. Yet he leaves a legacy few others have. I will leave it to others to discuss his political impact and the impact of his humanity, addressing simply some communications aspects of his remarkable life. A few weeks ago I wrote of Malala and Pope Francis that they […]

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Blowin’ in the Wind

I have always been struck how a good song can move a generation to action. In the 60’s songs became the way for a generation to communicate its angst and hopes to each other and to the world. The result was a decade of change and transformation that defined an era. The Beatles, Bob Dylan, […]

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