Twitter-ee-dee and Twitter-ee-dumb!

I always counsel clients to beware of the urge to immediately broadcast news on social media without first checking for accuracy and truth. This is especially true with respect to practicing twitter diplomacy. On February 17 media were quick to re-tweet a photo of four-year-old “Marwan” issued by the Office of the United Nations High […]

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PLAYING RUSSIAN ROULETTE WITH YOUR REPUTATION

This is a very difficult time for official sponsors of the International Olympic Committee since Russia is hosting the games and has passed laws discriminating against the lesbian, gay, bisexual, and transgender communities (LGBT). Associated Press reports “Protesters in cities around the world have called on major sponsors of the Winter Olympics in Sochi to […]

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LIVING THE MESSAGE

I have often counseled that organizations, like individuals, have to live their message if they are to be taken seriously. And when a company does just that, it should be lauded. The New York Times has reported that the CVS pharmacy chain announced on February 5th that it would no longer sell tobacco products as […]

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The NASA of Culture

Sometimes it is more effective to have someone who identifies with your target audience deliver your messages than to do so yourself. This can be accomplished by a well-planned event as well as by written or spoken messages. Federico Fellini once observed that “A different language is a different vision of life.” And Nelson Mandela […]

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