MH 370 — REDUX

We are now some 23 days into the Malaysian Air saga. The families continue to suffer, and the media continue running wild with oft-times strange theories but no facts. This is a communicator’s nightmare. How does an organization deal with a situation in which no hard information is available, and conspiracy theories abound, fueled by […]

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Synergies in Communications

Synergy is an important element in creating messages. Melding seemingly unrelated parts into a coherent whole can be an effective messaging tool. On March 20, 2014, the Mexican Cultural Institute of Washington DC hosted the premier of “Angel Azul” as part of its participation in the Environmental DC Film Festival. The documentary film by producer/director […]

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The OAS: Democratically Undemocratic?

Today has been a tough day for the Organization of American States (OAS). I have always stated my belief that an organization must practice the message it wishes to send if it is to have any credibility with its audience. The OAS has a Democratic Charter (passed on 11 September 2001) and claims to speak […]

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CNN, Let Flight 370 Go (for a few minutes per day!)

On March 17 comedian/journalist Andy Borowitz wrote an article in The New Yorker headlined “CNN apologizes for briefly airing non-flight 370 story”. While funny, it underscores a problem with 24/7 journalism – trying to find enough new things to say about a story, keep the story going, yet avoid falling into repetition and, eventually, boredom. […]

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Creating a “Buzz”

Nelson Mandela once observed that ‘If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart”. The White House has taken these words seriously, and has decided to reach out to the critical 20 – 40 year […]

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Not in my Fracking Back Yard

As mentioned in previous blogs, you must always live your message. You must also always take advantage of a situation to avoid placing your organization in a position of ridicule. This is an example where a company could have gone further in sending its messages, and a CEO could have avoided creating the problem in […]

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KNOW YOUR ENDGAME

Know your endgame. It is not enough to merely say something, but you must always plan for reactions to your message. Words have consequences – none more than those uttered by a head of government in a time of crisis. An example that comes to mind is President Obama’s red line to Syria, when he […]

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