Dialogue or Monologue?

In my last article, I discussed starting your speech or presentation with a bang. Once you have done so, the trick is to continue wowing the audience and weaving them into your presentation until you are done. This requires listening to your audience throughout, engaging them in a dialogue rather than a monologue. To meld […]

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Well Begun Half Done

An old proverb teaches that “well-begun, half done”. Grab your audience at the very beginning, and you are on your way to success. Start with an attention-grabbing sentence or activity. Bill Gates once began a presentation aimed at raising funds for his foundation’s anti-malaria campaign by opening a jar of mosquitoes and noting, as he […]

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Obama’s Selfie

To touch the audience’s heart, you must use the media that reaches them. In early February Buzzfeed released a selfie video of President Obama sharing his message with young healthy Americans – sign up for health care insurance before the February 15 deadline. Using comedy and parody, Obama reached millions of young people who no […]

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Argentina Mistweets China

Argentina’s president, Cristina Fernandez de Kirchner, was in China this week trying to drum up much needed investment in infrastructure projects as well as to carve out new export markets for her troubled economy.   Immediately after meeting the Chinese president, she sent out a tweet in which she swapped L’s for R’s in the Spanish words […]

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Brian Williams

On February 5 NBC Nightly News host Brian Williams apologized for lying to the public about being in a helicopter in Iraq that was shot down during the US occupation there. That day USA Today reported “It’s an unmitigated disaster for Brian Williams and NBC News. The revelation that the NBC anchor had lied on […]

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