In my last article I discussed Israeli Prime Minister Netanyahu’s latest communications challenges. But the Palestinians also face communications challenges of their own. It all comes down to confidence building dialogues between both sides at all levels of society. Despite current glaring deficiencies on both sides, there may be some ways by which […]
On March 19, 2015, the New York Times published an article by Jodi Rudorin and Michael D. Shear that said, “In Israel, Mr. Netanyahu’s apparent reversal regarding a Palestinian state on the eve of an election was largely seen as a blatant, somewhat desperate appeal to take votes from parties on his right flank — […]
In my book ¨Guerrilla Communications¨, I recommend leaders always ensure communications experts participate in all messaging decisions from the very beginning to provide constant reality checks. This can ensure leaders think outside their comfort zone and get honest advice about how a message will ¨play in Peoria¨, as my American friends say. Leaders who do […]
When managing a crisis, there are two main elements that come into play: messaging and timing. Your messages must be clear, forthright, fulsome, and honest. They must be credible and provide a factual picture of what happened, how it happened, and why it happened. They must also set out how you plan to address the […]
In 1967, the BeeGees sang “It’s only words, and words are all I have to take your heart away” Words and actions are powerful tools that can fight bad ideas. And Da’esh is a bad idea that is taking hold in parts of the world. Their fundamentalist search for the establishment of […]