A Digital Strategy For A Digital Foreign Service (first appeared in Embassy Magazine May 27, 2015)

A digital strategy for a digital foreign service Devising communications strategies requires sensitive knowledge of foreign audiences, what piques their interests, and what speaks to their hearts and minds. UK Government Photo A photo of the Twitter office in Washington in 2014. Eduardo del Buey Published: Wednesday, 05/27/2015 12:00 am EDT Last Updated: Wednesday, 05/27/2015 […]

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AMTRAK Delivers

The derailment of AMTRAK’s Northeast Regional Train 188 on May 12, 2015, has been described by AMTRAK president Joe Boardman as “a tragedy that we are responding to with every resource we have available.”   In an unsolicited email that many received on May 15, and another on May 17, the president of AMTRAK demonstrated […]

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Canada’s Effective Twiplomacy — first published in Embassy Magazine 13 May, 2015

Canada’s effective Twiplomacy Foreign Affairs has achieved an excellent Twitter presence, according to twiplomacy.com. Twiplomacy.com screenshot A screenshot of Twiplomacy Study 2015. Eduardo del BueyPublished: Wednesday, 05/13/2015 12:00 am EDTLast Updated: Wednesday, 05/13/2015 12:00 am EDT Crafting messages that connect with audiences is a hard task under the best of circumstances. Doing so with fewer than […]

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