A Digital Strategy For A Digital Foreign Service (first appeared in Embassy Magazine May 27, 2015)

A digital strategy for a digital foreign service Devising communications strategies requires sensitive knowledge of foreign audiences, what piques their interests, and what speaks to their hearts and minds. UK Government Photo A photo of the Twitter office in Washington in 2014. Eduardo del Buey Published: Wednesday, 05/27/2015 12:00 am EDT Last Updated: Wednesday, 05/27/2015 […]

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AMTRAK Delivers

The derailment of AMTRAK’s Northeast Regional Train 188 on May 12, 2015, has been described by AMTRAK president Joe Boardman as “a tragedy that we are responding to with every resource we have available.”   In an unsolicited email that many received on May 15, and another on May 17, the president of AMTRAK demonstrated […]

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Canada’s Effective Twiplomacy — first published in Embassy Magazine 13 May, 2015

Canada’s effective Twiplomacy Foreign Affairs has achieved an excellent Twitter presence, according to twiplomacy.com. Twiplomacy.com screenshot A screenshot of Twiplomacy Study 2015. Eduardo del BueyPublished: Wednesday, 05/13/2015 12:00 am EDTLast Updated: Wednesday, 05/13/2015 12:00 am EDT Crafting messages that connect with audiences is a hard task under the best of circumstances. Doing so with fewer than […]

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Trumping Principles — First appeared in Embassy magazine

OPINION With principles, you can’t have it both ways In the long run, engagement works. PMO Photo: Jill Thompson Prime Minister Stephen Harper on April 24 in Winnipeg. Eduardo del BueyPublished: Wednesday, 04/29/2015 12:00 am EDTLast Updated: Wednesday, 04/29/2015 12:00 am EDT In 2013, then-foreign minister John Baird told the United Nations General Assembly that […]

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Cruz Sizzles and Fizzles

On March 23 Texas Senator Ted Cruz announced his candidacy for the Republican nomination for the presidential elections of 2016. He chose Liberty University, a Christian school founded in 1971 by the Reverend Jerry Falwell, as his platform. It was, to be sure, an audience overwhelmingly committed to Cruz’s fundamentalist beliefs – hence a captive […]

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Paul Speaks

On April 7 Kentucky Senator Rand Paul threw his hat into the ring for the Republican candidacy for President of the United States.   Unlike many of his adversaries’ presentations, his was a longer and more drawn out event featuring a number of speakers to warm up his audience.   The result was a long […]

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Public Diplomacy Remains An Effective Advocacy Tool (First published in Embassy Magazine April 15, 2015 http://www.embassynews.ca/opinion/2015/04/15/public-diplomacy-remains-an-effective-advocacy-tool/46966)

Public diplomacy remains an effective advocacy tool The best agents of influence are those who shape the hearts and minds of tomorrow’s leaders. DFATD Photo Canada Day 2014 at Canada’s embassy in Washington. Eduardo del BueyPublished: Wednesday, 04/15/2015 12:00 am EDT Carleton University Professor Evan Potter has described public diplomacy as “the effort by the […]

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Rubio Speaks

On April 13 Florida Senator Marco Rubio announced his candidacy for the US presidency. Vowing to take America into a new century, he underscored his youth (43 years of age) and humble beginnings in contrast to two of his foremost opponents – former Secretary of State Hillary Clinton (67) and former Governor Jeb Bush (62). […]

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It´s My Turn

  It´s My Turn   “It´s my turn” is not reason enough for voters to select a candidate for president. Hillary Clinton knows she needs more.   On April 12 she announced her second bid for the Democratic nomination for president through a video released from her campaign headquarters. The video portrayed everyday people, with […]

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