Seeking A Moderate Majority In Israel-Palestine

The following article was published in Embassy Magazine on April 8, 2015   OPINION Seeking a moderate majority in Israel-Palestine Common ground is often found by seeking out common interests. DFATD Photo Then-foreign minister John Baird with former Israeli president Shimon Peres on Jan 19 in Tel Aviv, Israel. Eduardo del BueyPublished: Wednesday, 04/08/2015 12:00 […]

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Imagination

George Bernard Shaw once said, “Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will”.   All acts begin in the imagination.   The act of communicating is no exception.   In my new book Spokespersonry I wrote that a spokesperson […]

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The Middle East Tango

In my last article I discussed Israeli Prime Minister Netanyahu’s latest communications challenges. But the Palestinians also face communications challenges of their own.   It all comes down to confidence building dialogues between both sides at all levels of society.   Despite current glaring deficiencies on both sides, there may be some ways by which […]

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Bibi’s Words

On March 19, 2015, the New York Times published an article by Jodi Rudorin and Michael D. Shear that said, “In Israel, Mr. Netanyahu’s apparent reversal regarding a Palestinian state on the eve of an election was largely seen as a blatant, somewhat desperate appeal to take votes from parties on his right flank — […]

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Beyond The Comfort Zone

In my book ¨Guerrilla Communications¨, I recommend leaders always ensure communications experts participate in all messaging decisions from the very beginning to provide constant reality checks. This can ensure leaders think outside their comfort zone and get honest advice about how a message will ¨play in Peoria¨, as my American friends say. Leaders who do […]

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Hillary’s Emails

When managing a crisis, there are two main elements that come into play: messaging and timing. Your messages must be clear, forthright, fulsome, and honest. They must be credible and provide a factual picture of what happened, how it happened, and why it happened. They must also set out how you plan to address the […]

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Words

In 1967, the BeeGees sang “It’s only words, and words are all I have to take your heart away”   Words and actions are powerful tools that can fight bad ideas.   And Da’esh is a bad idea that is taking hold in parts of the world.   Their fundamentalist search for the establishment of […]

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Dialogue or Monologue?

In my last article, I discussed starting your speech or presentation with a bang. Once you have done so, the trick is to continue wowing the audience and weaving them into your presentation until you are done. This requires listening to your audience throughout, engaging them in a dialogue rather than a monologue. To meld […]

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Well Begun Half Done

An old proverb teaches that “well-begun, half done”. Grab your audience at the very beginning, and you are on your way to success. Start with an attention-grabbing sentence or activity. Bill Gates once began a presentation aimed at raising funds for his foundation’s anti-malaria campaign by opening a jar of mosquitoes and noting, as he […]

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Obama’s Selfie

To touch the audience’s heart, you must use the media that reaches them. In early February Buzzfeed released a selfie video of President Obama sharing his message with young healthy Americans – sign up for health care insurance before the February 15 deadline. Using comedy and parody, Obama reached millions of young people who no […]

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